Whether you’ve been a customer of ours for years or this is your first time stumbling upon our company, we’d love to share some little-known information about American Medical ID. Here are 7 things you probably didn’t know about us. 7. In the 1990s, founder Rick Russell worked as a pharmaceutical sales representative. He recognized an opportunity to market better looking medical ID jewelry directly to doctors, and in 1994, American Medical ID was established. At the time, there was …