Food Allergy Bullying: It’s Real and It’s Not a Joke

Brought to you by our friends at FARE, Food Allergy Research & Education:

Food allergy bullying is a growing problem in schools across the country. About a third of kids with food allergies report that they have been bullied specifically because of their allergies.

FARE’s “It’s Not a Joke” Campaign can help you learn more about food allergies and how you can prevent food allergy bullying. Watch PSA here or below and scroll down to learn more about how you can help make a difference.

Find out what you can do

  1. Help raise awareness by sharing the full PSA as well as the 30 second clip. You can also help spread the word by sharing our “It’s Not a Joke” resources with your communities and online.
  2. Read these tips about how you can prevent and address food allergy bullying.
  3. Read real world accounts of two teens, Colin and Carlo, who have experienced food allergy bullying.
  4. Educate yourself and others about food allergies and the laws that protect those with food allergies from harassment.
  5. Find other resources for addressing bullying at and

For teens with food allergies

Nearly half the time, kids with food allergies do not tell their parents they have been bullied. If you’re a teen experiencing bullying, we encourage you to talk to your parents about what’s happening. You can also connect with other teens with food allergies for support.

For members of the media

Please visit the FARE Press Room page for a media kit and contact information.

About the PSA

The “It’s Not a Joke” PSA is intended to help raise awareness about the serious, potentially life-threatening nature of food allergies, and the dangers of food allergy bullying. Unfortunately, because many people do not understand the potentially deadly nature of this disease, what can be seen as a prank is actually very harmful and potentially very dangerous. The PSA voiceover was provided by teen actor and former Shake It Up star Kenton Duty, who has publicly shared his own story of living with food allergies and being bullied because of his allergies. We hope this PSA will help raise awareness of food allergies and anaphylaxis, and help adults and teens across the country know that they can play an important role in preventing food allergy bullying.


About Shannon Thiery

As American Medical ID's Marketing Specialist, Shannon manages company social media channels and print marketing. Shannon is a Texas Native and attended the University of Texas at San Antonio where she majored in Marketing. She enjoys traveling the world, going to the lake with her family and spending time with her adorable Shih Tzu, Teddy!

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